JOB OPENING AT INKY

Head of Growth Marketing

About INKY

INKY helps companies secure email using a cloud-based platform that proactively and instantly scans inbound, internal, and outbound emails to eliminate phishing, account takeover, and data leaks. The platform intelligently eliminates security threats by blocking malicious emails while assisting employees in real time to handle suspicious emails.

INKY adds a thin, but powerful layer of protection like no other. We were recently awarded a few national honors, including the 2021 SINET16 Innovation Award, 2021 TAG CYBER Distinguished Vendor, and the 2019 InfoSec Award Winner.

You can learn more about our technology, our leaders, and our record of accomplishment at www.inky.com

 

The Job

INKY is looking for a talented Head of Growth to plan and execute high-impact pipeline demand generation campaigns across multiple channels, verticals, and audience types.

  • Be a self-starter and willing to take ownership in a collaborative and inclusive manner.
  • Create messaging and content for all stages of the client journey, both pre- and post-sale, including presentations, email communications, datasheets, videos, talking points, and more.
  • Oversee the development, deployment and testing of marketing campaigns, emails, landing pages, and lead lists.
  • Understand customer personas, messaging, and product positioning.
  • Partner with sales, help engage and nurture top prospects and support sales activities.
  • Manage content marketing, email marketing, virtual/live events, advertising, SEO/SEM, sales enablement, websites, and more.
  • Strategize and execute effective account-based marketing programs and campaigns that meet the growth goals of INKY, with a strong emphasis on driving interest and pipeline in key accounts.
  • Forecast, measure, analyze, and report on the program’s impact.
  • Test and deploy new channels and tools (e.g. virtual events, webinars) in an unprecedented market, adapting as needed.
  • Think creatively and contribute to the big ideas, while executing the tactics.


Job Requirements

The ideal candidate has the following experiences, skills, working style, and credentials.
  • Demonstrate a strong bias for action by identifying problems/opportunities and working proactively to solve them, as well as managing complex timelines and dependencies.
  • Excited to work in an unstructured environment, can make decisions quickly, and juggle & prioritize several key tasks & projects.
  • Data-driven, metrics-focused, and proficient with extracting analytic insights to segment audiences to optimize efforts.
  • Energetic project manager with a strong ability to collaborate with team members to achieve common goals.
  • Possess excellent communication and presentation skills with the ability to work at all levels of an organization.
  • Has curiosity for new marketing trends and best practices.
  • Experienced using a diverse set of marketing tools such as HubSpot, Moz, WordPress, and Google Analytics, Salesforce, sales enablements such as Outreach or Sales Loft.
  • Bachelor’s degree in Marketing, Business, or other relevant disciplines.
  • 7+ years of B2B marketing experience with a focus on demand generation, preferably within SaaS companies and ideally in the cyber security space.

 

Location

Remote

 

Why This Job Is Great

With INKY we knew we were inventing the future, and that requires a unique mindset and approach. The threat landscape shifts overnight, which is why we question everything, and explore new ideas like crazy, and the moment we solve a complex challenge, we seek out the bigger one that was lurking beneath it. If you are curious, creative and want to join a quickly growing start-up, then INKY is the place for you!

  • Competitive salary- we want to attract and retain the best of the best
  • Health, Dental and Vision Benefits, with 100% company contribution to premium
  • Unlimited PTO, plus standard national holidays
  • Stock options
  • Flexible Spending Account
  • 401K

Think you might be a good fit for this position? Apply here to start the process.