INKY Blog

The Real Cost of Choosing a “Good Enough” Spam Filter

alison.rusk@inky.com (Alison Rusk) — Wed, 27 Aug 2025 14:15:00 GMT

In the fast-paced world of managed services, where margins are tight and competition is fierce, it's no secret that Managed Service Providers (MSPs) are inherently price-sensitive. Every decision, from tool selection to vendor partnerships, is scrutinized through the lens of cost-efficiency. Email security is a prime example of this dynamic.

Key Components of a Proactive Phishing Defense Strategy for MSPs

alison.rusk@inky.com (Alison Rusk) — Thu, 07 Aug 2025 20:57:25 GMT

Phishing attacks are becoming more sophisticated and certainly more costly. Take Business Email Compromise (BEC), for example. In 2024, the average BEC came with a loss of more than $137,000 – a pretty hefty sum for a business to absorb.¹ As Managed Service Providers (MSPs), your clients rely on you to protect their businesses from these types of threats and many others. That’s why building a proactive phishing defense strategy is so important. It requires a combination of robust technology, user education, and well-defined response plans. Here’s a detailed breakdown of the key components to include in your strategy, along with how INKY can support your efforts.

Streamline Email Security Setup with INKY’s Client Install Process

matthew.sywulak@inky.com (Matt Sywulak) — Wed, 23 Jul 2025 17:46:48 GMT

Setting up email security for multiple teams or clients can feel like a daunting task, especially for Managed Service Providers (MSPs), Managed Security Service Providers (MSSPs), or large organizations. Fortunately, INKY’s client install process makes this a breeze by leveraging global settings and an intuitive inheritance system. In this blog post, we’ll explore how INKY saves you time and simplifies deployment, letting you focus on what matters most—keeping your organization secure.

INKY Banners Just Got Smarter: Introducing Quick Links for Instant Feedback

matthew.sywulak@inky.com (Matt Sywulak) — Tue, 01 Jul 2025 17:53:02 GMT

One of the most recognizable—and powerful—features of INKY has always been our banners. Clean, clear, and color-coded, INKY banners turn complex security signals into an intuitive, user-friendly experience. For years, they've empowered users to instantly understand whether an email is safe, suspicious, or dangerous without needing to be a cybersecurity expert.

Fresh Phish: How to Stay a Step Ahead of the Latest QR Code Phishing Scam

alison.rusk@inky.com (Alison Rusk) — Wed, 18 Jun 2025 14:00:00 GMT

“Looks can be deceiving” is a lesson most of us learn the hard way. It’s the stunning wedding photos that feature bridezilla. Or, taking a big gulp of milk, only to discover it’s spoiled. You get the picture. Unfortunately, far too many companies are learning about malicious QR codes the hard way too.

What the FBI’s Latest Report Reveals About Email Threats in 2025

alison.rusk@inky.com (Alison Rusk) — Wed, 21 May 2025 19:58:46 GMT

A Milestone Year for a Growing Threat

2024 marked the 25th anniversary of the FBI’s Internet Crime Complaint Center (IC3) and while their efforts are worthy of celebration, those on the receiving end of cybercrime in 2024 had little to celebrate. The latest annual report paints a sobering picture, as cybercrime continued to escalate, accounting for $16.6 billion in losses. Email-based threats continued to lead the charge, including phishing scams, ransomware, business email compromise (BEC) attacks and more. In short, phishers are getting bolder and more sophisticated while successful threats are costing victims more than ever.

5 Things to Think About When Growing Your MSP Practice

alison.rusk@inky.com (Alison Rusk) — Thu, 08 May 2025 13:00:00 GMT

If you’ve ever played Jenga, you’re familiar with just how carefully you must work to build something stable. If you remove the wrong piece or add a new layer too quickly, things can get very wobbly. Building your Managed Service Provider (MSP) business isn’t very different. Every new customer, every new solution, and every new vendor adds another layer. If you’re not careful, your tower of tech, tools, and talent could quickly become unstable, or even worse, it could all come crashing down. You see, the trick isn’t just stacking more, it’s about building smarter.

The Importance of Protecting Brands from Impersonation

alison.rusk@inky.com (Alison Rusk) — Thu, 24 Apr 2025 17:23:55 GMT

Before we get to the article, we could use your input on a new promotion. What if you could earn cash by simply sharing INKY blog posts with your friends and colleagues? Receive a $5 reward for each shared post, payable every time you accumulate $50 in rewards. Sounds easy, right?

Fresh Phish: Targeted DHS Impersonations Spike Amid U.S. Deportation Surge

Bukar Alibe — Tue, 15 Apr 2025 14:52:27 GMT

Under the current administration, the United States has experienced significant shifts in immigration and deportation policies. In fact, Homeland Security officials said that Immigration and Customs Enforcement (ICE) carried out more than 32,000 arrests in the first 50 days of the new administration.¹The deportation efforts have individuals, families, and even companies on edge.

INKY’s 2024-2025 Annual Report: AI’s Impact on Email Security

alison.rusk@inky.com (Alison Rusk) — Tue, 25 Mar 2025 14:00:00 GMT

Staying informed is the first line of defense when you’re a Managed Service Provider (MSP), protecting your customers from email security threats. To help you stay ahead of that curve, we’re happy to share INKY’s 2024-2025 Email Security Annual Report. Let's dive into some of the key insights that will help you keep your customers safe and secure.

INKY’s New Generative AI Detection: An Industry Game-Changer for MSPs

Dave Baggett — Thu, 30 Jan 2025 14:00:00 GMT

The rapid explosion of Artificial Intelligence (AI) has permeated nearly every industry across the globe. For those of us in email security, AI brings both positive and negative ramifications. When used for good, AI is an incredible tool in the never-ending battle against phishing attacks. However, over on the evil side, AI has become a phisher’s best friend – making detection more difficult and allowing just about anyone to try their hand at cybercrime.

A New Era in Cybersecurity: The United Nations Convention Against Cybercrime

alison.rusk@inky.com (Alison Rusk) — Thu, 09 Jan 2025 14:45:00 GMT

In a significant milestone for global cybersecurity, the United Nations General Assembly has adopted a new, legally binding treaty on cybercrime. This treaty, known as the United Nations Convention against Cybercrime, represents a crucial step in the ongoing battle against digital threats. With cybercrime affecting over two-thirds of the global population, this Convention is a beacon of hope and a powerful tool for creating a safer digital environment.

4 Time Efficiency Tips to Consider as You Plan for 2025

alison.rusk@inky.com (Alison Rusk) — Thu, 05 Dec 2024 20:55:35 GMT

As a Managed Service Provider (MSP), your days are filled with a myriad of tasks, from monitoring client systems to resolving complex IT issues. But what if you could find more time in your day to take on new customers and expand your business? We’d like to share four tips for creating time efficiencies that will help you do just that. Be sure to catch the insights from ProBleu at the end of our article! Here is our list:

5 Strategies for Sidestepping Phishing Scams on Cyber Monday

alison.rusk@inky.com (Alison Rusk) — Mon, 02 Dec 2024 18:47:25 GMT

Cyber Monday sales are expected to hit a record $13.2 billion on Monday, which is 6.1% more than in 2023.¹ While this is great for online retailers, it’s important to remember that cybercriminals are just as excited as you are about the holiday rush.

Fresh Phish: Harvesting Your Credentials Using Controversial Telegram Bots

alison.rusk@inky.com (Alison Rusk) — Fri, 15 Nov 2024 15:00:00 GMT

When Telegram CEO, Pavel Durov, was arrested in August of 2024 it put the spotlight on the criminal use of third-party platforms. The arrest came because of what officials believed to be a lack of moderation and cooperation from Telegram in fighting crimes against children. While crimes of this nature should remain a top priority for authorities, countless other transgressions are also facilitated using the Telegram platform, including phishing.

Unlocking the Power of DMARC Monitoring with INKY: A Game Changer for Email Security

alison.rusk@inky.com (Alison Rusk) — Wed, 16 Oct 2024 14:00:00 GMT

Email security is more critical than ever, and for good reason. Phishing and spoofing attacks continue to wreak havoc on organizations of all sizes. One of the best defenses against these threats is the DMARC (Domain-based Message Authentication Reporting and Conformance) protocol, which helps prevent unauthorized use of your domain for malicious purposes. But setting up and managing DMARC on your own can be time-consuming and complex. Enter INKY’s DMARC Monitoring solution, a comprehensive and user-friendly way to supercharge your email protection.

Combatting Malicious QR Codes with Computer Vision

matthew.sywulak@inky.com (Matt Sywulak) — Fri, 11 Oct 2024 15:00:00 GMT

QR code phishing has become one of the most rapidly growing forms of phishing, especially since QR codes gained popularity during the global pandemic. Recently, INKY has observed a new evolution of this tactic, where QR codes are constructed using HTML tables and Unicode characters. We've noticed this technique emerging over the past few months and have implemented protections against it. Now, we’d like to share how it works and how we defend against it.

Spotting Malicious Emails Created with Artificial Intelligence

alison.rusk@inky.com (Alison Rusk) — Fri, 04 Oct 2024 12:00:00 GMT

Gone are the days when phishing emails could be identified with just a discerning eye. Those tell-tale grammar, punctuation, and usage errors were quickly corrected, thanks to generative Artificial Intelligence (AI) and Large Language Models (LLMs). Next to arrive on the scene were AI tools designed to detect AI generated content! While that might be great for professors grading term papers, in the phishing world it allowed cybercriminals to perfect their craft even further – cleaning up their content to bypass additional filters and SEGs.

Navigating the AI Maze: Key Challenges Managed Service Providers Must Explain

alison.rusk@inky.com (Alison Rusk) — Tue, 20 Aug 2024 12:23:55 GMT

It’s no secret that as a Managed Service Provider (MSP) you’re at the forefront of integrating and managing artificial intelligence (AI) solutions for your clients. While AI offers an array of benefits, from enhancing operational efficiency to proactive security measures, not every organization has the knowledge and understanding necessary to effectively implement the technology. Here are a few instances where the MSPs role as an educator can be key to a company’s success.

Fresh Phish: Cross Site Scripting Leveraged In This New Prize Scam

alison.rusk@inky.com (Alison Rusk) — Thu, 25 Jul 2024 14:00:00 GMT

If you’ve ever bought a raffle ticket, purchased a lottery ticket, or called into a radio station for concert tickets, you’ve pictured yourself on the winning side of a prize. It’s a nice feeling. Whether you chalk it up to serotonin, dopamine, or human nature, winning makes us feel good.