Attackers take advantage of users’
brand recognition for malicious purposes.
Brand forgery emails target humans’ built-in desires to see patterns and make associations. Through good marketing, many companies have trained people to associate certain images or phrases with a given brand. Brand recognition helps sell products, but it also leaves users vulnerable to brand forgery attacks.
By including branding from companies that users trust, phishers can make their emails look more authentic and trustworthy to their targets. As these phishing schemes become more sophisticated, Inky’s advanced brand forgery detection is an increasingly important aspect of phishing protection.
Use Inky to prevent your employees from falling for
these sneaky brand forgery techniques:
Many brands have certain phrases that they’ve developed as part of their brand. Good brand forgery emails will take advantage of this by including these phrases in their emails to add authenticity.
Emails from certain companies look a certain way. This includes color, font, layout, and other features. A convincing brand forgery email mimics the style of legitimate company communications.
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