Email Security Blog

3 Growth Inhibitors Managed Service Providers (MSPs) Face

We might be sick of talking about the pandemic, but the truth is that the past few years have spelled disaster for some businesses and brought growth to others. If you’re a Managed Service Provider (MSP) you can be thankful for the upward trend your industry has experienced.

The numbers tell us that managed services have been one of the fastest growing areas of technology – showing a healthy average growth rate of 20% from 2020 to 2021.1 And while this amount of growth is certainly a positive, what is so alarming is the range of success. According to “The State of Managed Services” 2022 report, growth rates for MSPs are as low as -27% and as high as 115%.1

Are Old Ways Stunting Your Growth?

Many of the MSPs that are not experiencing the level of growth they want, need to take a hard look at their business model and offerings. Here are a few top growth inhibitors to consider:

  1. Custom Scope of Work (SOW). Is every customer different? Sure. Does each need a customized offering of services? No. Technology operations are no longer new. ITIL v4 is now the current standard and has been since 2019. It builds on decades of progress…and so should you.
  2. Digital Managed Services. To be profitable, it’s important to be scalable. Highly customized offerings are not scalable, digital managed services are. They are also highly standardized, risk reducing, and money savers. The right digital managed services will also provide key information and data that will be valuable to you and the clients you serve
  3. Cybersecurity and Anti-Phishing. Today’s phishing schemes use a variety of techniques, including account takeover, spear phishing, brand forgery, CEO impersonation and other advanced methods of fraud that are difficult to detect. Traditional SEGs are not enough to keep clients safe. Before they leave you for a more cyber-savvy MSP, partner with a third-party email security platform provider that also boosts your scalability.

If you are an MSP and feel like your company isn’t reaching its full potential, it’s time to make some big changes. If that sounds overwhelming, don’t worry…it doesn’t have to be. Start with something that’s easy to implement and immediately boosts your portfolio of offerings.

INKY is a cloud-based email security program that that blocks threats, prevents data breaches, and coaches users to make smart decisions. It’s cost-effective, easy to deploy, and simple to administer. Plus, INKY can detect the behaviors of the most sophisticated phishers with technology that’s always getting smarter. INKY also helps change the behavior of users with the help of interactive banners that guide users to take safe action on any device or email client.

Take a step toward greater profitability as an MSP by offering an award-winning email security platform to your clients. Schedule your free INKY demonstration today.


INKY is an award-winning, behavioral email security platform that blocks phishing threats, prevents data leaks, and coaches users to make smart decisions. Like a cybersecurity coach, INKY signals suspicious behaviors with interactive email banners that guide users to take safe action on any device or email client. IT teams don’t face the burden of filtering every email themselves or maintaining multiple systems. Through powerful technology and intuitive user engagement, INKY keeps phishers out for good. Learn why so many companies trust the security of their email to INKY. Request an online demonstration today.