Email Security Blog

5 Email Security Conversation Starters for MSPs

Expanding the services of your existing customers is often low hanging fruit for Managed Service Providers (MSPs). For some, upselling does not come easy. Thankfully, a conversation is always better than a sales pitch and getting onto the topic of email security might be easier than you think.

The Importance of the Customer Experience

Customers today are looking for an experience. They want to be treated as a priority and be ‘wowed’ at points throughout the journey. As an MSP, customers look to you for expertise and most wish to build a solid partnership. Education and the introduction of new products is part of the customer experience and hopefully, you’ve already laid a level of relationship groundwork that allows for easy conversation - especially when the topic is the safety and security of their business. Here are five questions that might help get the conversation about email security started.

  1. If you had to put a price tag on the value of your data, what would it be?
  2. How do you think your company would fare if we conducted a vulnerability or security assessment?
  3. Ransomware attacks have been hitting your industry pretty hard and attackers often focus on one vertical at a time. Have you considered taking a more proactive approach to email security?
  4. Every year, email impersonation tactics are getting more sophisticated and it’s something we need to prepare for. Do you know who the primary targets would be at your company?
  5. There is a pretty substantial risk we need to talk about – one that costs businesses billions of dollars every year. Can I put some time on your schedule?

Selling INKY is Easy

Cybercrime and phishing are ever-changing, and your solution must be too. It’s always evolving. You need a solution that’s always looking ahead. Machine learning ensures INKY is always learning. INKY uses intelligent machine learning algorithms to catch abnormalities in emails that Secure Email Gateways (SEGs) can’t detect, even if the threat has never been seen before.

INKY’s offerings include inbound email protection, outbound email protection, internal email protection, email encryption, graymail protection, advanced attachment analysis, and phishing simulation/security awareness training. INKY is easy to deploy, simple to administer, and a profitable way to boost your own revenue.

Even skeptical customers can be easy to win over when they see just how effective their new email security service is. INKY’s dashboard makes it easy to see which disasters have been averted and MSPs can share reports that provide regular, relevant data that reinforce INKY’s value and yours.

From One Trusted Partner to Another

Successful executives are smart enough to know they can’t be an expert in everything. It’s exactly why as an MSP, you are a trusted advisor and partner to many. In the same vein, when it comes to email security, MSPs can also benefit from a trusted Partner. INKY knows email security. Our email security platform blocks phishing threats, prevents data leaks, and coaches users to make smarter decisions about the security of their email. And, we cater to MSPs and their customers.

When you partner with INKY, you’ll have access to an award-winning email security program that will keep your customers safe from all types of phishing threats, including zero-day attacks, malware, ransomware, business email compromise, brand impersonations, and more. You’ll also have access to the many benefits of the INKY Partner Program, including flexible licensing and creative co-marketing programs to help you generate leads and increase revenue. 

Let’s get a conversation started. Schedule a free demonstration today.



INKY is an award-winning, behavioral email security platform that blocks phishing threats, prevents data leaks, and coaches users to make smart decisions. Like a cybersecurity coach, INKY signals suspicious behaviors with interactive email banners that guide users to take safe action on any device or email client. IT teams don’t face the burden of filtering every email themselves or maintaining multiple systems. Through powerful technology and intuitive user engagement, INKY keeps phishers out for good. Learn why so many companies trust the security of their email to INKY. Request an online demonstration today.