If you’ve ever played Jenga, you’re familiar with just how carefully you must work to build something stable. If you remove the wrong piece or add a new layer too quickly, things can get very wobbly. Building your Managed Service Provider (MSP) business isn’t very different. Every new customer, every new solution, and every new vendor adds another layer. If you’re not careful, your tower of tech, tools, and talent could quickly become unstable, or even worse, it could all come crashing down. You see, the trick isn’t just stacking more, it’s about building smarter.
The MSPs that will thrive tomorrow aren’t just solving IT problems today, they’re thinking ahead. They are packaging services, investing in people, and embedding intelligence into every layer of their business. If growth is the goal, here are five smart ways to get there.
1. Bundle Your Product Offerings
If you’re still selling à la carte services, it’s time to think like a modern menu—clean, bundled, and built for value. Product bundles not only streamline your sales process, but they also increase customer retention. Instead of leading with “What do you need?” lead with “Here’s everything you need.”
Remember, product bundling doesn’t limit a customer’s choices, it gives them peace of mind and simplifies decision-making, all while increasing your revenue. The best bundles combine essential IT support with high-demand solutions like cybersecurity, compliance, and cloud management. And yes—email security should be in that bundle.
2. Consolidate Your Vendor Stack
Too many vendors = too many headaches. Every vendor adds complexity and can result in overlapping tools, valuable time spent in repetitive vendor meetings, renewal dates that are difficult to track, and more. Smart growth comes from simplification.
Consolidating your vendor relationships means tighter integration, stronger support, and better pricing. Look for partners you already trust. Choose those who offer a wide suite of services under one roof—especially those who can check multiple boxes like security, AI, and automation.
3. Prioritize Cybersecurity (Seriously)
Cybersecurity isn’t a “nice to have” anymore. It’s the front line of your value proposition. Clients expect you to protect them from phishing, ransomware, business email compromise (BEC), and even zero-day threats that have never been seen before.
Protecting your customers from cyberthreats is not something you can do alone. You need dynamic solutions, not static ones. That means AI-powered threat detection, anomaly spotting, brand impersonation defense, and an easily managed platform. (Spoiler alert: INKY does all of that.)
4. Reskill Your Team for Maximum Versatility
Hiring in tech isn’t getting easier. Though sometimes the best path forward is simply to make the most of the team you already have.
Reskilling employees—especially in cybersecurity, sales, and AI—does more than fill skills gaps. It boosts morale, retention, and customer satisfaction. Your clients need trusted advisors who can adapt as quickly as the threats do. With a bit of training, those trusted advisors could already be on the payroll.
Offer training pathways and certifications that align with your growth strategy. Your staff will be empowered, and your business will have room to grow.
5. Incorporate AI into Your Business (Now, Not Later)
If AI isn’t already part of your service offering—or your internal workflow—you’re behind. AI can automate ticket triage, identify issues in a network, generate insights from logs, and yes, even catch phishing emails before your client opens them.
To begin, stop thinking about AI as a buzzword and start seeing it as a business tool. Then look to your trusted vendors to see how they are incorporating AI into the products you are already offering. With a strong understanding of how they’re using Generative AI, you’ll be able to improve your sales pitch and appeal to those customers who are also looking for ways to incorporate AI into their business. From there, research other IT tools that can help with your own businesses’ challenges.
Whether you’re using generative AI for smarter support responses or AI-powered email security for real-time phishing prevention, the message is clear: adapt or get outpaced.
Grow Smarter with INKY
Scaling your MSP shouldn’t mean spreading yourself thin. With INKY, you can bundle AI-powered email security into your service stack, simplify your vendor relationships, and give clients a powerful line of defense against phishing and brand impersonation.
INKY was built with MSPs in mind. That means flexible packages, white-label options, and seamless integrations. Whether you’re looking to expand your cybersecurity offerings or deliver more value with fewer vendors, INKY is the partner that helps you grow…without the growing pains.
Learn more about INKY and our threat protection by reviewing our Email Security Annual Report or exploring our suite of solutions. You can also cut right to the chase and schedule a free demonstration.
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INKY is an award-winning, behavioral email security platform powered by artificial intelligence/Gen AI, machine learning, and computer vision. INKY blocks phishing threats, prevents data leaks, and coaches users to make smart decisions. Like a cybersecurity coach, INKY signals suspicious behaviors with interactive email banners that guide users to take safe action on any device or email client. IT teams don’t face the burden of filtering every email themselves or maintaining multiple systems. Through powerful technology and intuitive user engagement, INKY keeps phishers out for good. Learn why so many companies trust the security of their email to INKY. Request an online demonstration today.