Email Security Blog

Improve Your Offerings as a Managed Service Provider (MSP) with INKY

A recent survey of more than 1,600 MSPs found that the top three products and services they offered included help desk services, network support (WiFi, switching, and routing), and productivity software.1 While that’s all well and good in terms of your company’s revenue source, what happens when one of your important clients becomes the victim of an email phishing scam? It’s more likely to happen than you might think. Consider these statistics:2

  • 43% of cyberattacks target small businesses
  • Small businesses lose more than $2.2 million a year to cybercrime
  • 83% of these businesses don’t have money put aside to deal with such an attack.
  • 94% of malware delivered to small businesses was by phishing emails
  • New small business cyber breaches rose 424% in 2019
  • Nearly half of all small businesses (47%) say they don’t know how to protect themselves against cyberattacks.
  • 60% of small businesses that become a victim of cybercrime go out of business in just six months.

All of this adds up to the fact that as an MSP you run the risk of losing the very clients who are looking to you to keep them safe in the event of a cybersecurity nightmare.

Know What You’re Up Against Across the Industries

If you’re one of the many MSPs who align themselves with particular industries, you should know the risks.

34% of MSPs are focused on the Healthcare Industry1

Did you know? Healthcare was the #1 most attacked industry of 2020.3 Also, 31% of the cybersecurity breaches in healthcare are caused by human error and almost half (48%) of hackers were working inside the company.1

27% of MSPs are focused on the Financial Industry1

Did you know? More than 30% of all breaches within finance and were attributed to employee error.

23% of all MSPs are focused on the Manufacturing Industry1

Did you know? 75% of bad actors are external while the rest are working inside targeted organizations.

15% of MSPs are focused on the Education Industry1

Did you know? Social engineering was used in 27% of all cyberattacks that plagued the education sector. Malware attacks rose to 80% in 2019.1

A typical MSP offers an array of services, including on-sight technical support and installations, remote monitoring and troubleshooting, basic cybersecurity measures, cloud-based operations support, and uptime guarantees. What stands out most on this list is the fact that cybersecurity – the very thing that can demolish a company – is offered at only a ‘basic’ level. Perhaps it’s because so many businesses believe that cybercrime is something nobody can really control. Well, that’s not true, and adding the top level of email phishing protection available could be the differentiating factor that helps you get (and keep) new customers.

When it comes to delivering the very best email phishing service available, INKY is the answer. INKY takes the responsibility of recognizing phishing scams away from employees and IT departments or MSPs. INKY recognizes phishing emails that the human eye could never see. Driven by computer vision, machine learning, and artificial intelligence, INKY blocks malicious emails – even the ones many of today’s secure email gateways (SEGs) and virus protection software programs can’t detect. In many ways, a subtle form of training is baked into every email protected by INKY’s anti-phishing capabilities. It comes in the form of a simple banner that alerts readers of dangerous and suspicious emails.

INKY integrates seamlessly with any email platform. MSPs and IT departments love INKY’s reporting features, which allow you to review your clients’ phishing threats and see how employees are handling them. 

MSPs who know of INKY’s reputation in the industry are happy to add our brand to their offerings. INKY’s award-winning cloud-based email security software has a reputation for excellence and can help position you for even greater success.

If you’d like to learn more about the phishing threats facing your clients and how best to protect them, a great first step is to schedule a partner demonstration.



INKY® is the most effective hero in the war against phishing. An award-winning cloud-based email security solution, INKY® prevents the most complex phishing threats from disrupting or even immobilizing your company’s day-to-day business operations. Using computer vision, artificial intelligence, and machine learning, INKY® is the smartest investment you can make in the security of your organization. INKY® is a proud winner of the NYCx Cybersecurity Moonshot Challenge and finalist in the 2020 RSAC Innovation Sandbox Competition. Learn more about INKY® or request an online demonstration today.