Email Security Blog

The 10 Most Phished Brands of 2023

Whether it’s your favorite streaming service, or the laundry detergent that smells like your childhood, we all have our go-to brands. Why? Because the brands we love stand for something. They make our life better. They have value. They’re also familiar – we can recognize their logo instantly.

Of course, even brands you don’t particularly like can get a rise out of us. The sweat that forms across your brow when you see the IRS logo peaking out of your mailbox. Or, the queasy feeling you still get when you cross paths with that one particular tequila logo. You get the picture.

Unfortunately cybercriminals are also very fond of brands. Adding a popular logo to a phishing email is an easy way for them to ignite a successful phishing campaign. But the truth is, brand impersonation is no picnic. It can be used in multiple types of phishing campaigns – from Business Email Compromise (BEC), malware and ransomware, account takeovers, and more. Also known as brand forgery, this phishing tactic claims hundreds of thousands of victims each year and plays a big role in total losses due to cybercrime each year. In fact, in 2022, victims of cybercrime lost $10.3 billion.1

What types of brand impersonation should you be aware of? Here is a look at INKY’s Top 10 Most Phished Brands of 2023.

Most Phished Brands Slide_smaller with percentages-2


As a managed service provider (MSP), clients look to you to solve their IT issues and keep their businesses running at full steam. But what happens when a malicious phishing attack occurs? First, clients will look to you for help and for answers.

If you offer managed security solutions to clients, be sure your portfolio of services includes the best email security and phishing solution available. INKY's modern security platform now offers eight products that cover email protection, data loss prevention, and compliance enabling our partners to create the right security stack for every client.

When you partner with INKY, you and your clients both win.

Get in touch with INKY today and see what we can do. Ask for your free demonstration.


INKY is an award-winning, behavioral email security platform that blocks phishing threats, prevents data leaks, and coaches users to make smart decisions. Like a cybersecurity coach, INKY signals suspicious behaviors with interactive email banners that guide users to take safe action on any device or email client. IT teams don’t face the burden of filtering every email themselves or maintaining multiple systems. Through powerful technology and intuitive user engagement, INKY keeps phishers out for good. Learn why so many companies trust the security of their email to INKY. Request an online demonstration today.